Consumer Traits and Behavior Paper

The practice of making a buy or the mold of purchasing habits consists of several unseen processes. Most of these processes consist of consumer traits, social, psychological, decision, and behavior processes, which argon in indispensability of look. Organized study has gathered several theories and reasons concerning how, and wherefore consumer traits and behavior have influence concerning the purchasing process. The consumer psychologist propose that each purchase made by consumers are in a number of shipway influenced by components, such as cultural influences, psychological, and social processes, internal, and external factors.Consumers of forthwith are demonstrating a desire for fresh products and services. Because of these desires, doors of opportunity are receptive for consumers, marketing providers, and businesses to approve or disapprove new concepts. Organizations entrust need to conduct nationwide research concerning the consumers behavior, and his or her decision - making processes. The research will support a variety of pieces and ideas for product development. A happy marketer understands the numerous causes, motivation, and influences of consumer purchasing.A psychological process occurs in the minds of individuals, and normally affects the individuals behavior. Concerning this topic, psychological process confines the consumers behavior. The team member will question three psychological processes, and three social processes. The team member will begin with psychological processes. Motivation The internal force that encourages the consumer to take genuine actions, Memory Consumers use this process to store, acquire, retain, and retrieve information sometimes later. experience by perception, consumers interpret, and organize sensations that affect him or her, and important to his or her lives. A social process occurs in an individuals career or surroundings. An individuals social life may affect his or her patterns of behavior and in teractions. Social influence processes hold Family and role influences How individuals are raised and family roles often determine how he or she responds to the environment. Opinion leaders Individuals are usually affected by those who influenced his or her life.Culture Individuals may acquire similar or different interests, or likes. The importance of understanding consumer motivation will help businesses to develop marketing strategies that work. Businesses derriere communicate with his or her client in ways that cozy up his or her most valuable attributes. A successful business relies upon its content to draw and keep customers, eager to buy goods and services at be that will profit the business.Consumer perception explains how consumers and probable consumers view separate companies, and his or her goods and service. Consumer perception becomes significant for a business because it can influence the customers behavior, which eventually affects the businesses profits. A var iety of businesses spend huge quantities of bang-up to persuade customer awareness. Consumer perception can most times determine success or failure for a business.An example of this consists of an individual who stimulate his or her restaurant, and the restaurant has a reputation for serving good food. The planetary perception would indicate that everyone should eat at this particular restaurant because it serves the ruff foods in town. This perception could boost revenue for the restaurant, but on the other hand if consumers had a negative perception about the restaurant, it could hinder profits. Consumer computer storage allows consumers to remember and identify information for future use.Therefore, memory plays an important role concerning the decision- making process of consumers, by moving his or her awareness and memory of marketing information. Consumers used information stored in his or her memory knowingly and unknowingly when making decisions. These decisions range from what brand and flavor of soda to draw or what manufacture, and type of car to purchase. By understanding these important processes marketers can better prepare to market new product and services to consumers.