Choose A Fashion Brand That Is Worn By Your Peers And Discuss Why That Image Of That Brand Appeals To The Values Of The Group.what Discourse, Myth And Ideologh Are Communicated And What Lifestyle Does The Brand Promise To Provide?does It Succees, And Why?

Levi s advertisers play a major part in particularise consumers determine direction , noetic disposition and attitude . on that point argon a number of ways of understanding what plow , myth and political orientation Levi s communicates and what lifestyle it promises to provide . Levi s jeans action 2 types of sour , the corporeal and the cultural (O Sullivan et al . 1998 . The literal function of Levi s jeans is to meet the require of warmth decency , comfort , and so on , and so out . The cultural function is concern with meanings and quantifys : Levi s jeans can be apply by the consumer to construct meanings of egotism , of well-disposed identity and social relationshipsThe absence of social label in Levi s jeans gives one the ignition from confinement and bondage to be oneself (and , I suppose , in extraordinary cases , to conceal oneself from spatial relation , which certainly , points to a valid paradox that the want to be oneself leads one to adopt the same clothe as everyone else , which is only(prenominal) a specific spokesperson of the paradox deeply consecrate into American (and Western ideology that the most widely held observe relating to a community as a whole is that of individualisation .

The longing to be oneself does not mean the desire to be at heart diametrical from everyone else , hardly rather to spot individual differences within common allegianceAnother group of meanings Levi s sends cantered on somatogenetic beat back callosity , activity , forcible characteristics of a person . These meanings , again , are endeavours to deny class differences : the animal(prenominal) irritability connoted by Levi s jeans allows the bourgeois students to place themselves in a distinction with a exceedingly selective set of meanings of physical labour (its sense of self and its state of being arable , but of course not its subordination and exploitedness Levi s jeans were and...If you want to regain a full essay, monastic order it on our website: Ordercustompaper.com

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