Financial Prodcut

Journal of economical Psychology 19 (1998) 353±376 Mokken scaling recitation sets and recognition patterns of perpetual- and ®nancial products Leonard J. Paas * Tilburg University, C. Anthoniszstraat 64-1, 1071 VX Amsterdam, The Netherlands Received 12 July 1997; accepted 17 November 1997 fiddle The confederacys in which durable products (durables) be owned and the order of achievement are useful pieces of information for marketing and other purposes. The nucleus of this paper is the application of Mokken Scale analysis to determine the combinations in which durables are owned and to ®nd orders of learnedness. Moreoer, it is shown that the discussed procedures can equivalent be applied to the products o?ered by ®nancial service providers (®nancial products). Ã" 1998 Elsevier cognizance B.V. totally rights reserved. PsycINFO classi®cation: 2240; 3920 JEL classi®cation: C49 Keywords: Scale analysis; Characteristic set; erudition pattern; Durable p roduct; Financial product 1. initiation theatre expenditures are often categorised as (a) purchases of expendable goods (foodstu?s, etc.) or (b) purchases of durables (motor cars, * Tel.: 020 584 6266; fax: 020 584 6212; e-mail: paas@dds.nl. 0167-4870/98/$19.00 Ã" 1998 Elsevier acquisition B.V. All rights reserved.

PII: S 0 1 6 7 - 4 8 7 0 ( 9 8 ) 0 0 0 1 1 - 7 354 L.J. Paas / Journal of Economic Psychology 19 (1998) 353±376 furniture, etc.). Consumables are forever purchased and in combination with other products of the same category, whereas durables are often purchased adept at a time ov er a prolonged period. Interesting, for the! topics addressed in this paper, is that purchases of durables are usually considered as part of a cumulative acquisition process, depending on factors such(prenominal) as income, wealth, social class, age, etc. (Hebden and Pickering, 1974). The types of durables a consumer already owns can be used to predict which durable is seeming to be purchased next, because consumers often group...If you want to get a wide of the mark essay, order it on our website: OrderCustomPaper.com

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