Marketing

mental Factors That Influence Consumer Buying Behavior By Kenrick Callwood, eHow subscriber Successful businesses study how to leverage the different factors that influence consumer get behavior to in effect market their products and maximize sales. Studies showing that there are principally four main factors that put to work a role in the consumers buying behavior. These factors include heathenish factors, social factors, personal factors and psychological factors. The psychological factors that influence an individuals ratiocination to make a grease ones palms are further categorized into the individuals motivations, perceptions, learning and his beliefs and attitudes. Other plenty Are Reading Psychological Influences on Consumer Behaviour Factors That Influence Consumer Purchasing mark this condition Motivations The motivation is the drive that leads the consumer towards buying a product or service. If the motivation is high, meaning the indispensablenes s or perception of take away is high, the individual provide actively seek to satisfy that need. This results in the consumer deciding to buy the product or service.

This factor is signal related to Maslows Hierarchy of Needs which states that every individual go forth actively seek to satisfy physiological needs first, followed by safety, social, esteem and finally, self-actualization needs. Businesses that successfully leverage these needs will hit consumers to buy their products. Perceptions MBA Notes World defines perception as, The process by which upsurge select, organize, and interpret information to form a meaningful brief of the world. ! Consumers make all manner of associations from their prior knowledge and experiences. It is backbreaking for a company that positions itself as a low modify retail store, Walmart for example, to sell expensive clothing once it has pull in its market positioning. The consumer perception is that everything that comes from that store is cheap and subconsciously, lower quality....If you deficiency to get a full essay, order it on our website: OrderCustomPaper.com

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