Stealth and Tailored Marketing as a Strategy by Grameenphone

RESEARCH PROPOSAL Prepared For: Dr. Jashim Uddin Ahmed, Director, BBA Program. Prepared By: Ms. Tarannum Binte Shaheed- 081 044 030, scholar of subdivision Of BBA. Subject: BUS 498- Internship Report Proposal. Date: Tuesday, November 13, 2012. Proposed question number: An Analysis of the practice and implications of made-to-order and Stealth mathematical product schema in the telecommunication industry in Bangladesh- From the purview of Grameenphone Ltd. usance: A qualitative analysis on my proposed offspring allow enable me to ponder and analyze both the knowledgeable and extraneous environments of Grameenphones Customer Lifecycle management Department where I before long and an internee and learning and trying to understand the sections own capabilities, customers and business environment and how it gives GP a scope to be considered different from the other telecom companies in BD who are apply similar strategies I plan to consistently collect and study the past and present data to come out trends, forces, and conditions with the potential to find the performance of the business and the choice of Tailored and Stealth Marketing strategies this department uses and how BTL should be more just and attractive for both GP and its users compared to ATL. The BTL Vs.

ATL part is a subset of my study on Tailored and Stealth Marketing in GP. The analysis I am about to conduct is going away to give you semiprecious insights into why my topic is different and ordain be of saki to you, as throughout this research, I not only indicate to learn many things I did n ot know about, regarding the solid ground o! f Tailored and Stealth Micro-campaigning strategies that telecommunication Companies use- Grameenphone in my study, but in addition let you, my prise advisor learn about what companionship I remove gained via my research. In this project, I will seek how members of Customer Lifecycle Management team enact the art of Micro-campaigning to not only avail the organization...If you want to get a honest essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper