'Design Thinking and Innovation at Ideo\r'

'IDEO QUESTIONS. Juan Pallares 1. What is the role of prototyping in IDEO? Is it substitution to their process? For IDEO, prototyping is the core of its figure process, and how they wont it is one of their hawkish advantages. IDEO believes in explaining anyt frame idea with prototypes, which helps masses to focus on the same idea, or to find improvements of a single anatomy easily. Prototyping is also a better way to show the customers the design your are thinking of, and helps them to get entangled with the design process, aligning both designers and customers mindsets. . Should IDEO birth the Visor Project? Why? care everything, it depends of the destinys of IDEO. Initially I would root on not accepting the count on, unless they were in need of cash. Visor project would require a design process much to a greater extent tight that the one employed in IDEO, with al almost no barriers to creativity and the soundify flow of ideas. The time and cost requirements would st and for designers and brainstormers would have their ideas enclosed to the requirements, that would â€Å"orient” the ideas in one specific direction since the beginning.In a design process, that could kill the project. 3. In drive they will accept, what challenges and risks are they facing? prototypal of all, in a social club where communion of ideas is key (show and tell is an example), having a mysterious project would reduce the source of ideas just to the ones involved in it, reducing the realistic outcomes. More over, in a beau monde where people involved in a project are the ones that are most passionate about it, forcing some people to work in a project without telling to anyone else reduce the motivation of the design team.Another challenge is the lack of testers. One of the conquest of the Palm V was the marketing explore done by Boyle, which opened their â€Å"designers minds” to divergent users with broader needs, thus avoiding insider`s egocentri c sign of view. This would not be possible in this secret project, unless considering an outside marketing company for developping the research, with the increase in costs associated. connect to the project specifications, one of the big challenges would be to work with only brisk and well-tried technologies.IDEO design process starts with crop designers and engineers, and afterwards the yield is designed on its staple form, costs are considered. Working with positive technologies would reduce the â€Å" forward-looking” spirit of the team, and could possible lead to just a product make-up, a product similar to the existing ones but with a different shape. And the innovative image of IDEO could be damaged because of that. 4. In which groundss will you outsource the product maturation of your company? Only in twain situations I would outsource the product suppuration of my company. First, if product design is not a crucial aspect of my industry.If I? m a manufact urer of golf balls, horizontal if there is always room for competitive advantage through innovation, it is not a crucial fact for everyday business. Second, if the company which I will outsource my product development to, is known for its quality in terms of design/ innovation. In this case outsourcing would be a perfect scheme for my company, leaving the design to people with much expertise and recognition (it can be also a marketing tactic). evermore of course, with constant monitoring of the aligning amid the design and the values/image of my company.\r\n'