MKT Unit 5 DB

Nowadays there are many more(prenominal) trade channels available than there were 15, or even ten dollar bill years ago. Now a company can market their products by means of a wide variety of channels open to them such(prenominal)(prenominal) as banners, video, wireless, desktop applications, etc in addition to the more traditional selling channels of print media and boob tube.Marketing is a very important theatrical role which plays a role in strategic planning as it has a direct effect upon profitability and sales. Larger businesses will dedicate item staff and departments for marketing purposes, but it is not something that should be carried out in isolation from the rest of the business. The departments need to work together in secernate for strategic planning and techniques to be successful (GCSE, 2006)Lets crawfish out a look at how Sony may consider marketing its immature PlayStation 3 (PS 3), which is to be launched in a couple of weeks in America. It has already be gun the marketing campaign with a pre product launch press release, wherein it allowed journalists to riddle the product. This would be an effective strategy as it would enhance the mystery and oddness surrounding the product.I think other channels which would be almost effective in the marketing of this product would be all of the radical channels listed above banners, video, wireless, desktop applications, as well as television and the printed media, as long as the programs and publications used are aimed at the jr. generation. Retail outlets would also have their own promotional material such as posters and cardboard cutouts on display. Sony could refer back to successes that they had in the marketing of the Sony Playstation 2, considering that according to them, an incredible 74 million Playstation 2s have been consumed a encounter trumped by sales of the two iterations of the original PlayStation hardware, now standing at 100 million. (Spong, 2006)ReferencesGCSE, 2006, r etrieved 26 Oct 2006 from the website http//64.37.122.55/business/gcse/marketing_role_in_business.htmSpong, 2006, retrieved 26 Oct 2006 from the website http//news.spong.com/article/7902?cb=114